The owner of Sono Sushi came to us knowing nothing about marketing, advertising, or really how to run a proper business. He was just a sushi chef with a passion who decided to buy a restaurant. At some point, he'd figured that advertising was something he should look into so he asked us for help. We decided to run a campaign targeting college students - most of whom need a late-night, cheap-and-easy, go-to spot. And it worked. During this campaign, Sono saw a 30% increase in new customers.
Creative Director - Bill Oakley
Art Director - Cooper Ferrario
Writer - Caroline Moreton