Post-it told us they were considering signing Shawn Mendes in an effort to reach a younger demographic. They asked us to create a back-to-school campaign featuring him. After seeing these ads, Post-it signed him for close to a million dollars. Since I even wrote his quotes for this, I believe he and I should split the money fifty-fifty. I have yet to hear back from him about it.
Creative Director - Peter Antonelli
Art Director - Peter Antonelli
Writer - Caroline Moreton