Utah is a very conservative state with a high religious population. Because of Planned Parenthood's association with abortion, it has struggled to find ground in Utah given the state's conservative background. We worked with MRM McCann to create a campaign for Planned Parenthood to remind the public that it is so much more than an abortion clinic. It's a women's health clinic. 


Creative Director - Jeff Paris

Art Director - Kyra Ott

Writer - Caroline Moreton